Black Eyed Peas, Alicia Keys and John Legend will be joined by a host of South American and African music stars for the FIFA World Cup Kick-Off Celebration Concert.
Other acts include Colombian superstars Juanes and Shakira, Mali’s acclaimed duo Amadou & Mariam, desert blue’s outfit Tinariwen, Malian singer and guitarist Vieux Farka Touré, and Benin’s Angelique Kidjo.
So far, host country South Africa has three acts in the line-up: rock acts BLK JKS and the Parlotones, and folk singer-songwriter Vusi Mahlasela. It is the first time the tournament has been staged in Africa.
The concert takes place June 10 at the newly-renovated Orlando Stadium in Johannesburg’s Soweto township on the day before the 2010 tournament gets underway. It’s the first time FIFA has staged a multi-artist “kick-off” concert of this nature, with more acts expected to be added to the line-up in the coming weeks.
Local broadcast support for the event comes from three Joburg-based independent regional radio stations Kaya-FM, Talk Radio 702 and 94.7 Highveld Stereo. Organizers have also confirmed the concert will be televised globally although have yet to announce international TV and radio broadcast partners. Full Story at Billboard
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